Market research, competitor analysis and SWOT

Who this is for

This service is for founders and small-business owners who need to understand a market before they spend — or who need a research section they can drop into a business plan or pitch deck. Typical briefs include an industry snapshot in your country, a local competitor set in a city or region, or a comparison of competitors you already have in mind. South African, UK, US, European and other markets are all welcome.

I do desk research only, and I am careful with facts. Key figures are written with their sources. I will not invent a market size or a “number one” claim that the evidence does not support. If public data is thin, I say so and explain what can and cannot be concluded.

What is included

• Basic, $35 — a short PDF snapshot of five competitors. Three-day delivery and one revision.
• Standard, $75 — a 10-page report with market size, trends, eight competitors and a customer profile. Four-day delivery and two revisions.
• Premium, $150 — a full market and ten-competitor report, plus a SWOT analysis, risks and practical recommendations. Six-day delivery and three revisions.

Depending on the package, you can expect market size and growth where published figures exist, a side-by-side competitor table, a plain-language customer profile, and on Premium a SWOT and a short list of recommended next steps. The delivery format is a clear PDF.

How the work happens

You tell me the product or service, the geography, the decision the report should support, and any competitors you already know. I gather public sources, compare competitors on the same criteria, and write a report you can read without a research background. You review the draft and use the included revisions to adjust emphasis or add a competitor you had forgotten.

What to send me

• The product or service, and the customer you have in mind
• The geography (South Africa as a whole, a province or city, or another country)
• Competitors you already know, and any you want excluded
• What you will use the report for — a plan, a pitch, or an internal decision
• Any sources you already trust and want me to use

If you also need the findings written into a startup business plan, say so before you order so we pick one package rather than two overlapping ones.

Working together

All communication and delivery is through Fiverr, in English, with prices in US dollars. I work South African Standard Time (SAST, UTC+2), which lines up with the working day in the UK and Europe and overlaps with mornings or evenings in the United States. Files are delivered in standard formats: Word and PDF for plans and reports, PowerPoint or Google Slides for decks, and Excel or Google Sheets for spreadsheets.